Central National Bank Announced as Presenting Sponsor of Baylor Women’s Basketball

[Pirtle, Colin]

BAYLOR ATHLETICS COMMUNICATIONS – July 22, 2024

Central National Bank Announced as Presenting Sponsor of Baylor Women’s Basketball
For more information contact: Colin Pirtle; 940-564-0351, colin_pirtle1 at baylor.edu<mailto:colin_pirtle1 at baylor.edu>


WACO, Texas – Baylor Athletics is excited to welcome Central National Bank as the presenting sponsor for Baylor women’s basketball along with other unique collaborations across the department, as announced by Baylor Sports Properties on Monday.



“We are thrilled to announce Central National Bank as the official sponsor of Baylor Women's Basketball," Baylor Vice President and Director of Athletics Mack Rhoades IV said. "Their commitment to supporting our student-athletes is invaluable and this partnership exemplifies the strong community ties that makes the Baylor Family special. Central National Bank's investment in our program, and the support for women’s sports, will enhance the experience for our players, coaches and fans, and we look forward to a successful collaboration.”



In a multi-year deal that will feature title placement online and in-venue, Central National Bank will support the Baylor women’s hoops squad by providing essential resources to enhance the overall experience for players, fans and the community alike. According to records, this will be the first occurrence of a presenting sponsor for Baylor women’s basketball.



In addition, Central National Bank will serve as the presenting sponsor of the Baylor Coaches Show, the Baylor+ State of Baylor Athletics with Mack Rhoades reoccurring segment, the Baylor-TCU home football game on Nov. 2, and the Women’s in Sports Day game at a future Baylor women’s basketball game. Central National Bank will also present a comprehensive financial literacy class for Baylor student-athletes.



“On behalf of Baylor women’s basketball, we could not be more excited to welcome Central National Bank as our first-ever presenting sponsor,” said head coach Nicki Collen. “Our team philosophy of being ‘Greater Than’ in all we do matches their commitment to excellence in the workplace and in the community.  We cannot wait to elevate the experience for our fans and players with the help of Joe Nesbitt and Central National Bank for years to come.”



Central National Bank is a family-owned, independent bank headquartered in Waco, Texas. With over $1.2 billion in assets and banks located in Waco, Temple and Austin, Central National Bank services customers throughout the Central Texas IH-35 corridor, and—in addition to conventional banking services—provides customers with specialized real estate and commercial lending solutions. Founded as a "neighborhood bank" in 1977, Central National Bank provides uniquely personal service while simultaneously embracing the latest developments in banking technology.



“We are very excited to be partnering once again with Baylor University, its student-athletes, coaches and staff,” said CNB President and CEO Joe Nesbitt. “Coach Collen, her staff and players represent the Baylor we love, win or lose, on and off the court. Our hope was to find a way to support the excellence these young women bring day in, day out. We believe Baylor Athletics and Baylor Sports Properties have helped us achieve those goals, and we couldn’t be more thrilled to unveil some of the initiatives.”



Baylor Sports Properties, a division of Playfly Sports, will manage the agreement with Central National Bank and Baylor women’s basketball through its Waco-based office.



Playfly Sports is the emerging leader in sports marketing, media and technology. By connecting more than 2,000 brand partners with approximately 83% of all U.S. sports fans, Playfly Sports delivers scalable, data-oriented marketing and media solutions. Playfly Sports operates at local, regional and national levels with a growing portfolio of multi-faceted, fan-focused divisions. Founded in September 2020, the company is now home to more than 700 team members located across 31 U.S. states, dedicated to maximizing the impact of highly passionate local sports fans.



Baylor women’s basketball is coming off its first Sweet 16 appearance in the Nicki Collen era, tabbing its 24th-straight 20-win season and a perfect 11-0 nonconference record. Led by senior Sarah Andrews’ 75 triples, the Bears made the most three-pointers in program history (259), finishing 26-8 overall and 12-6 in conference to earn the team’s 20th-consecutive bid to the NCAA Tournament.



For more information about Central National Bank, please visit: www.cnbwaco.com<http://www.cnbwaco.com>. Member FDIC.



To stay up to date on all things Baylor women's basketball, follow the team on its official Facebook, X and Instagram accounts: @BaylorWBB.



- BaylorBears.com -

_________________________________________
Colin Pirtle | Associate Director of Athletics Communications (WBB, WTEN)
Department of Athletics | Baylor University
C: 940-564-0351

[signature_2230589939]<http://baylorbears.com/>

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