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<h1 align="right" style="text-align:right"><b><span style="font-size:9.0pt;font-family:"Aptos",sans-serif;text-decoration:none">BAYLOR ATHLETICS COMMUNICATIONS – July 22, 2024<o:p></o:p></span></b></h1>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:13.0pt">Central National Bank Announced as Presenting Sponsor of Baylor Women’s Basketball</span></b><b><span style="font-size:13.0pt"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt">For more information contact:
</span></b><span style="font-size:9.0pt">Colin Pirtle; 940-564-0351, </span><a href="mailto:colin_pirtle1@baylor.edu"><span style="font-size:9.0pt;color:windowtext">colin_pirtle1@baylor.edu</span></a><span style="font-size:9.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">WACO, Texas –
</span></b><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Baylor Athletics is excited to welcome Central National Bank as the presenting sponsor for Baylor women’s basketball along with other unique collaborations across the department, as announced
by Baylor Sports Properties on Monday.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">“We are thrilled to announce Central National Bank as the official sponsor of Baylor Women's Basketball," Baylor Vice President and Director of Athletics Mack Rhoades IV said.
"Their commitment to supporting our student-athletes is invaluable and this partnership exemplifies the strong community ties that makes the Baylor Family special. Central National Bank's investment in our program, and the support for women’s sports, will
enhance the experience for our players, coaches and fans, and we look forward to a successful collaboration.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">In a multi-year deal that will feature title placement online and in-venue, Central National Bank will support the Baylor women’s hoops squad by providing essential resources
to enhance the overall experience for players, fans and the community alike. According to records, this will be the first occurrence of a presenting sponsor for Baylor women’s basketball.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">In addition, Central National Bank will serve as the presenting sponsor of the Baylor Coaches Show, the Baylor+ State of Baylor Athletics with Mack Rhoades reoccurring segment,
the Baylor-TCU home football game on Nov. 2, and the Women’s in Sports Day game at a future Baylor women’s basketball game. Central National Bank will also present a comprehensive financial literacy class for Baylor student-athletes.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">“On behalf of Baylor women’s basketball, we could not be more excited to welcome Central National Bank as our first-ever presenting sponsor,” said head coach Nicki Collen.
“Our team philosophy of being ‘Greater Than’ in all we do matches their commitment to excellence in the workplace and in the community. We cannot wait to elevate the experience for our fans and players with the help of Joe Nesbitt and Central National Bank
for years to come.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Central National Bank is a family-owned, independent bank headquartered in Waco, Texas. With over $1.2 billion in assets and banks located in Waco, Temple and Austin, Central
National Bank services customers throughout the Central Texas IH-35 corridor, and—in addition to conventional banking services—provides customers with specialized real estate and commercial lending solutions. Founded as a "neighborhood bank" in 1977, Central
National Bank provides uniquely personal service while simultaneously embracing the latest developments in banking technology.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">“We are very excited to be partnering once again with Baylor University, its student-athletes, coaches and staff,” said CNB President and CEO Joe Nesbitt. “Coach Collen, her
staff and players represent the Baylor we love, win or lose, on and off the court. Our hope was to find a way to support the excellence these young women bring day in, day out. We believe Baylor Athletics and Baylor Sports Properties have helped us achieve
those goals, and we couldn’t be more thrilled to unveil some of the initiatives.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Baylor Sports Properties, a division of Playfly Sports, will manage the agreement with Central National Bank and Baylor women’s basketball through its Waco-based office.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Playfly Sports is the emerging leader in sports marketing, media and technology. By connecting more than 2,000 brand partners with approximately 83% of all U.S. sports fans,
Playfly Sports delivers scalable, data-oriented marketing and media solutions. Playfly Sports operates at local, regional and national levels with a growing portfolio of multi-faceted, fan-focused divisions. Founded in September 2020, the company is now home
to more than 700 team members located across 31 U.S. states, dedicated to maximizing the impact of highly passionate local sports fans.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Baylor women’s basketball is coming off its first Sweet 16 appearance in the Nicki Collen era, tabbing its 24th-straight 20-win season and a perfect 11-0 nonconference record.
Led by senior Sarah Andrews’ 75 triples, the Bears made the most three-pointers in program history (259), finishing 26-8 overall and 12-6 in conference to earn the team’s 20th-consecutive bid to the NCAA Tournament.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">For more information about Central National Bank, please visit:
</span><a href="http://www.cnbwaco.com"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif;color:windowtext">www.cnbwaco.com</span></a><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">. Member FDIC.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">To stay up to date on all things Baylor women's basketball, follow the team on its official Facebook, X and Instagram accounts: @BaylorWBB.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><i><span style="font-size:10.0pt;font-family:"Aptos",sans-serif">- BaylorBears<span class="MsoHyperlink"><span style="color:windowtext;text-decoration:none">.com</span></span> -<o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">_________________________________________</span><span style="font-size:13.5pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Calibri",sans-serif;color:#073D1E;mso-ligatures:none">Colin Pirtle</span></b><span style="font-family:"Calibri",sans-serif;color:#073D1E;mso-ligatures:none"> </span><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">|
Associate Director of Athletics Communications (WBB, WTEN) </span><span style="font-size:13.5pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">Department of Athletics | Baylor University</span><span style="font-size:13.5pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">C: 940-564-0351</span><span style="font-size:13.5pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:3.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"> </span><span style="font-size:13.5pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><a href="http://baylorbears.com/" title="http://baylorbears.com/"><span style="font-size:13.5pt;font-family:"Calibri",sans-serif;color:black;text-decoration:none"><img border="0" width="160" height="44" style="width:1.6666in;height:.4583in" id="Picture_x0020_1" src="cid:image001.png@01DADC3E.21AC6440" alt="signature_2230589939"></span></a><span style="font-size:13.5pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
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