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<span style="font-family: Calibri, sans-serif; font-size: 9pt;"><b><u>BAYLOR ATHLETIC COMMUNICATIONS – Feb. 24, 2026</u></b></span></h1>
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<p class="MsoNormal" style="text-align: left; text-indent: 0px; margin: 0in;"><span style="font-family: Arial, sans-serif; font-size: 13pt; color: black;"><b>Original Bear Walk Route Returns in 2026</b></span></p>
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game</i></b></span></p>
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<p class="MsoNormal" style="text-align: left; text-indent: 0px; margin: 0in;"><span style="font-family: Calibri, sans-serif; font-size: 9pt; color: rgb(0, 0, 0);"><b>For more information contact:
</b>Brent Ingram; 210-845-8651, </span><span style="font-family: Calibri, sans-serif; font-size: 9pt; color: purple;"><u><a href="mailto:brent_ingram@baylor.edu" data-outlook-id="9407a230-4b52-43bb-9f78-3c6b056d7a1b" style="color: purple; margin-top: 0px; margin-bottom: 0px;">brent_ingram@baylor.edu</a></u></span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: purple;"><b><u><a href="https://baylorbears.com/news/2026/2/16/athletic-news-the-fan-first-era-begins-now" data-outlook-id="894f2814-7364-4fe7-943b-aeaefbf7f0a9" style="color: purple; margin-top: 0px; margin-bottom: 0px;">Fan
First Era: Letter from AD Doug McNamee</a></u></b></span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: purple;"><b><u><a href="https://baylorbears.com/news/2026/2/17/athletic-news-tailgating-is-coming-home" data-outlook-id="c5f91ad0-59f1-4509-bb77-d23069296930" style="color: purple; margin-top: 0px; margin-bottom: 0px;">Fan
First Era: Tailgating</a></u></b></span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: purple;"><b><u><a href="https://baylorbears.com/news/2026/2/18/athletic-news-baylor-athletics-fan-first-concessions-pricing-is-here" data-outlook-id="69971dab-2755-4142-8734-5b0afd86fa80" style="color: purple; margin-top: 0px; margin-bottom: 0px;">Fan
First Era: Concessions</a></u></b></span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: purple;"><b><u><a href="https://baylorbears.com/news/2026/2/23/athletic-news-new-at-mclane-stadium-stroller-parking-areas" data-outlook-id="f98fdc73-b30a-4a4e-aa99-662c62bdd94b" style="color: purple; margin-top: 0px; margin-bottom: 0px;">Fan
First Era: Stroller Access</a></u></b></span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);"><b>WACO, Texas --</b> Baylor Athletics is expanding one of its most beloved game day traditions in a big way, with the original Bear Walk route returning for the first time
since 2018 to create a longer, more fan-centered experience as part of the Fan First Era.</span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">The enhanced Bear Walk will take place two hours before kickoff at every home game and serves as a marquee pre-game moment during home football game days on the Brazos.</span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">While the Bear Walk has remained meaningful in recent seasons, the restored route expands the experience and creates more space, interaction and opportunities for fans to
line the path and welcome the Bears during pre-game tailgating.</span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">The return of the original route aligns with Baylor Athletics bringing tailgating back in-house, creating a more unified and intentional game day environment centered on connection,
tradition and fan engagement.</span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">"This is about creating the best possible game day experience for our fans," Vice President and Director of Intercollegiate Athletics Doug McNamee said. "The Bear Walk is
one of our most powerful traditions we have, and restoring the original route allows even more fans to share in that moment. It reflects our commitment to putting fans at the center of everything we do -- that's what the Fan First Era is all about."</span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">Fans are encouraged to arrive early, line the route and help set the tone for Baylor football each week. This fall, Baylor fans will be at the center of the Bear Walk experience.</span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">Baylor football opens the 2026 home slate against Prairie View A&M on Sept. 12. Fans can purchase or renew season tickets at BaylorBears.com/tickets or call the Baylor Athletics
Ticket Office at 254-710-1000.</span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);"><i>- BaylorBears.com -</i></span></p>
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<p style="margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;">-- </p>
<p style="margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;"><span style="color: rgb(56, 86, 35);"><b>Brent Ingram</b> </span><span style="color: black;">| Associate AD for Communications</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;"><span style="color: black;">Baseball Sport Program Administrator</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;"><span style="color: black;">Department of Athletics | Baylor University</span></p>
<p style="margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;"><span style="color: black;">C: 210-845-8651</span></p>
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