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<h1 align="right" style="text-align:right"><b><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;text-decoration:none">BAYLOR ATHLETIC COMMUNICATIONS – Aug. 9, 2023<o:p></o:p></span></b></h1>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:13.0pt;color:black">Baylor Athletics Launches Baylor+</span></b><b><span style="font-size:13.0pt;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white">Platform to feature exclusive behind-the-scenes content<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt">For more information contact:
</span></b><span style="font-size:9.0pt">Brent Ingram; 210-845-8651, </span><a href="mailto:brent_ingram@baylor.edu"><span style="font-size:9.0pt">brent_ingram@baylor.edu</span></a><span style="font-size:9.0pt"><o:p></o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></b></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">WACO, Texas --</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Baylor fans, get ready for more premium video content and original storytelling.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Launching this Fall, Baylor+ is the official content platform for Baylor Athletics, offering fans an insider’s look into the experiences of student-athletes and coaches as
well as the compelling stories that shape Baylor Athletics. Baylor+ will feature exciting coverage of the current teams in Waco, while celebrating beloved Bears’ Legends and pivotal moments from the past.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Through an exciting new partnership with Sport & Story, the leading provider of creative storytelling content in college athletics, Baylor+ is unlike anything Baylor fans
have experienced before. The platform will be the home for an extensive range of original content covering all of Baylor’s sports programs, with behind-the-scenes access, captivating interviews, never-before-seen archival material and historical documentary
films, as well as news and information.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">"With the launch of Baylor+, our dedicated fans and supporters will have unprecedented access to exclusive content and storytelling from within our Athletics program,” said
Mack Rhoades, Baylor Vice President and Director of Intercollegiate Athletics. “As the media landscape around college athletics evolves, we are pleased to launch a platform that shines a spotlight on the dedication of our student-athletes, the passion of our
mission-driven coaches and staff, and their role in embodying our vision of Preparing Champions for Life.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Content will be available wherever Baylor fans want to watch, including web, mobile and major TV streaming apps like AppleTV, Amazon FireTV, Roku, and Android for only $7.99
per month or $79.99 annually. Subscribers who pay for the subscription on an annual basis will get two months of access for free!<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">“The Sport & Story Team has unique insight into Baylor Athletics and our respective programs though their prominent work covering our basketball programs for the ESPN+ ‘Our
Time’ series in 2022. They have a proven passion for helping us authentically tell our story.” Jovan Overshown, Deputy Athletics Director and Chief Revenue Officer said. “This extraordinary collection of content, coupled with a best-in-class viewing experience,
is a game-changer for those who love the Green and Gold and are invested in our treasured Baylor community.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">“The Baylor+ initiative will give fans an inside, exclusive look into all of the programs within Baylor Athletics and I think this is an excellent opportunity for our department,”
women’s basketball head coach Nicki Collen said. “We enjoyed having Sport & Story come in for ‘Our Time’ during my first season and showcase not only what I was trying to build but who our staff and players were as people outside of basketball. This is exciting
as we head into the upcoming school year.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">“Baylor+ is a great opportunity for our fans to get a deeper look at some of the tremendous young people we have, not only in our program, but across Baylor Athletics,” men’s
basketball head coach Scott Drew said. “There’s so much more to these student-athletes than what you see on gameday, so for Baylor+ to be able to shine a light on that is a great opportunity for everyone involved.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor+ is a partnership between Baylor Athletics and Sport & Story, the industry-leading college athletics content services group who has partnered with premiere college
athletics departments to create premium content and subscription platforms as well as daily email newsletter. The Baylor Brew – The Official Daily Newsletter For Baylor Athletics – launched in partnership with Sport & Story in July.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">“We are tremendously excited to be working with the talented team at Baylor,” said Sport & Story President, Victor Vitarelli. “After working with Baylor on the ESPN+ ‘Our
Time’ basketball series in 2022 it was easy to see that this was a unique athletic department full of amazing stories to tell. We are excited to show how Baylor is unique in their daily approach to athletics and engage the Baylor fanbase in a much broader
way.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Additionally, industry-leading design and engineering firm WMT Digital led the build for the new platform and user experience.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">For information about brand integration and sponsorship opportunities with Baylor+, interested parties may reach out to Luke Holcomb, General Manager of Baylor Sports Properties,
at <a href="mailto:Luke.Holcomb@playfly.com">Luke.Holcomb@playfly.com</a>.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor+ will feature a full menu of episodic content featuring all of Baylor Athletics, including:<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The Follow:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> An all-access pass that lets you go behind the scenes with your favorite Baylor
teams before, during, and after the games.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">My Time:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Storytelling content that spotlights the biggest names and personalities in Baylor
Athletics both on and off the field.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Film Room:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Baylor+ analysts break down the plays and players that make the difference
on the field and court.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Rewind:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Celebrate the greatest games, plays, and moments from the storied history of
Baylor sports.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Films:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Documentaries featuring the stories and personalities from Baylor’s storied history.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The Baylor Brew: A daily email reader about everything Baylor Athletics, arriving in your inbox every morning just in time for your first cup of coffee.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">About Sport & Story:<o:p></o:p></span></b></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Sport & Story is a leading provider of content platforms and content production services, producing award-winning storytelling content that offers unparalleled access to
teams, both on and off the field. With a portfolio that includes subscription platforms, podcasts, email newsletters and other content production services for esteemed institutions and collaborations with prominent media outlets, Sport & Story is committed
to fueling fan engagement in sports.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">- BaylorBears.com -</span></i><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></i></p>
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<p class="MsoNormal"><span style="mso-ligatures:none">-- <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="color:#385623;mso-ligatures:none">Brent Ingram</span></b><span style="color:#385623;mso-ligatures:none"> </span><span style="color:black;mso-ligatures:none">| Assistant AD for Communications</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">Men’s Tennis Sport Program Administrator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">Department of Athletics | Baylor University</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">C: 210-845-8651</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black;mso-ligatures:none"> <o:p></o:p></span></p>
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