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<p class="MsoNormal" align="right" style="text-align:right"><b><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">BAYLOR ATHLETICS COMMUNICATIONS – Oct. 6, 2022</span></b><b><span style="font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></b></p>
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<p class="MsoNormal" style="background:white"><b><span style="font-size:14.0pt;font-family:"Times New Roman",serif;color:black">Baylor Athletics, Startup Waco Announce New Relationship</span></b><span style="font-size:14.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><b><i><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">Startup Waco named Proud Partner of Baylor Athletics</span></i></b><b><i><span style="font-size:10.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></i></b></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">For more information contact: David Kaye, 254-709-5147, David_Kaye@baylor.edu
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<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">WACO, Texas
</span></b><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">-- Baylor Athletics and Baylor Bear Sports Properties announced today a new relationship with Startup Waco, a nonprofit organization supporting local entrepreneurs and
now Baylor’s more than 500 student-athletes. </span><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">Designed with an inclusion mindset, Startup Waco champions entrepreneurs of all types by breaking down traditional barriers,
collaborating with like-minded institutions and filling gaps, specifically within the greater Waco community.</span><span style="font-size:10.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">“Startup Waco was created as a resource for all entrepreneurs in our community to have an advocate and be able to tap into the many
opportunities that are available to them” said Jon Passavant, CEO of Startup Waco. “We’re thrilled to be a partner of Baylor Athletics and to deliver value to their diverse and amazing group of student-athletes. We couldn’t be more excited to get to work and
build something special together.”</span><span style="font-size:10.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
<p style="background:white"><span style="font-size:10.0pt;color:black">As a proud partner of Baylor Athletics, Startup Waco offers distinct opportunities for student-athletes under its GXG™ program. In addition to creating NIL opportunities exclusively for
Baylor student-athletes, it also delivers focused programming on entrepreneurship, accelerating new ventures, and maximizing personal branding on various platforms. Startup Waco also aligns with select companies to provide a suite of support services to student-athletes
including Dallas-based Progage, a creative marketing and influencer agency, and Student-Athlete.co., the nation’s first fee-for-lesson solution that connects student-athletes with paid lesson opportunities.</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:10.0pt;font-family:"Times New Roman",serif">"We are excited to sign Startup Waco as a sponsor of Baylor Athletics given the tremendous opportunities this partnership presents," said Mack
Rhoades, Baylor Vice President and Director of Intercollegiate Athletics. “We believe in the mission and vision of this organization and are excited for our 500+ student-athletes to have access to unique professional development opportunities beyond the field
of play."<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">Startup Waco’s sponsorship with the Bears includes a digital presence on BaylorBears.com, social media messaging and e-mail marketing.
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">“We’re proud to welcome Startup Waco into our corporate partner family associated with Baylor Athletics, and we know they’re an organization
committed to doing good for the university as well as the greater Waco community,” said Matt Iazzetti, general manager for Baylor Bear Sports Properties, Baylor Athletics’ multimedia rightsholder and LEARFIELD’s locally based team. “We are honored that Startup Waco,
with its philanthropic mission, strategically chose Baylor as an area for its brand expansion."</span><span style="font-size:10.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">For more information on Startup Waco and its programming, visit startupwaco.com.</span><span style="font-size:10.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center;background:white"><i><span style="font-size:10.0pt;font-family:"Times New Roman",serif;color:black">- BaylorBears.com -</span></i><i><span style="font-size:10.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></i></p>
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<p class="MsoNormal"><b><span style="color:#385623">Brent Ingram</span></b><span style="color:#385623"> </span><span style="color:black">| Assistant AD for Communications</span><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">Department of Athletics | Baylor University</span><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">C: 210-845-8651</span><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
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