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<h1 align="right" style="text-align:right"><b><span style="font-size:9.0pt;font-family:"Aptos",sans-serif;text-decoration:none">BAYLOR ATHLETIC COMMUNICATIONS – May 13, 2024<o:p></o:p></span></b></h1>
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<p class="MsoNormal"><b><span style="font-size:13.0pt;color:black">Baylor Athletics Bolsters NIL, Establishes In-House Unit</span></b><b><span style="font-size:13.0pt;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white">Baylor Athletics Promotes David Kaye to NIL General Manager<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt">For more information contact:
</span></b><span style="font-size:9.0pt">Brent Ingram; 210-845-8651, </span><a href="mailto:brent_ingram@baylor.edu"><span style="font-size:9.0pt">brent_ingram@baylor.edu</span></a><span class="MsoHyperlink"><span style="font-size:9.0pt">
</span></span><span style="font-size:9.0pt"><o:p></o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></b></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">WACO, Texas --</span></b><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"> Baylor Athletics has continued to bolster its name, image and likeness space in the
evolving world of collegiate athletics and has created a new NIL unit under the athletics umbrella, tabbing longtime administrator David Kaye to lead the new unit.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Kaye will head up a new arm of Baylor Athletics, which will feature multiple staff members geared at properly supporting the NIL efforts of Baylor’s student-athletes and the
Baylor-focused collective, GXG. The newly formed area will work in collaboration with the NIL Advisory Council and GXG CEO Jon Passavant.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">“We are excited to officially announce this formally,” Baylor Vice President and Director of Intercollegiate Athletics Mack Rhoades said. “David has been a key player in Baylor’s
approach to NIL since its inception and has been working behind the scenes to lead our efforts since this past fall. David is a dynamic presence for us in this space. His work with our coaches and student-athletes has been impactful and continues to further
our goals in support of this new and ever-evolving arm of collegiate athletics. I am exceedingly confident David will be a force in supporting our programs and student-athletes.”
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">The new NIL unit will be housed under Baylor’s External Athletics arm, which also features Resource Development, Major Gifts, Ticket Office, Ticket Sales, Communications, Marketing
& Fan Engagement, Spirit & Tradition, Creative Services, Licensing and Baylor Sports Properties.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">“David has devoted much of his life to the Baylor Family, along with our staff, coaches and student-athletes, and he is well positioned to lead this emerging department,” Deputy
AD and Chief Revenue Officer Jovan Overshown said. “Baylor has quietly established itself as an unexpected force in the NIL space, thanks to the generosity of so many. This next step builds upon that solid foundation and signifies our continued commitment
to NIL.” <o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">A native of Katy, Texas, Kaye has spent the last two years as the Associate Athletics Director for External Affairs Operations and added significant NIL responsibilities to
his role during this stretch. He is in his 15th year with Baylor Athletics and just completed his second season as the sport program administrator for men’s basketball. He served as Baylor’s Assistant AD for Communications for six years prior to moving into
the role of Chief of Staff for External Affairs, which also included a season where he was both the men’s basketball and football Communications contact. He has been promoted six times during his Baylor career, graduated from Baylor in May of 2008, and during
his undergraduate education served a 15-month deployment to the Middle East as a member of the Army Reserve, before returning to Waco to complete his degree.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif;color:black">"I am humbled and excited to embark on this new chapter,” Kaye said. “Baylor's unwavering commitment to driving NIL innovation and growth within our organization
is both inspiring and commendable. I have had the privilege of working closely with the NIL Advisory Council and GXG over the past year, and I am grateful for Mack and Jovan’s support and trust as we take this next step. Being entrusted in a dynamic and ever-changing
space is a privilege I don't take lightly. I wholeheartedly embrace the challenges and opportunities that come with this position, and I am committed to making meaningful contributions to the success and advancement of Baylor’s NIL efforts.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Kaye has hired a Director of NIL Administration to be housed under the new department, Haneen Rashwan, who will serve in a key execution role. Rashwan played an integral role
in building the NIL program at Oklahoma State, serving as the assistant director of NIL for the Cowboys since August of 2022. In her final year as an undergraduate student, she was NIL Brand Squad President, where she helped the student-led organization serve
and support student-athletes in their NIL efforts. <o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Baylor Athletics continues to closely monitor trends, needs and changes in legislation regarding NIL and this new unit will be vital to maintaining a competitive strategy.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Fans can support Baylor student-athletes and NIL efforts directly through the Baylor-focused collective,
</span><a href="https://www.gxg.startupwaco.com/"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">GXG</span></a><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">. Developed by
</span><a href="https://startupwaco.com/"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">Startup Waco</span></a><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">, GXG has been an innovative program that connects student-athletes
with NIL opportunities.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Aptos",sans-serif">- BaylorBears.com -</span></i><i><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p></o:p></span></i></p>
<p class="MsoBodyText"><i><span style="font-size:11.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;mso-ligatures:none">-- <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-family:"Calibri",sans-serif;color:#385623;mso-ligatures:none">Brent Ingram</span></b><span style="font-family:"Calibri",sans-serif;color:#385623;mso-ligatures:none"> </span><span style="font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">|
Assistant AD for Communications</span><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">Men’s Tennis Sport Program Administrator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">Department of Athletics | Baylor University</span><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri",sans-serif;color:black;mso-ligatures:none">C: 210-845-8651</span><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><img border="0" width="160" height="44" style="width:1.6666in;height:.4583in" id="Picture_x0020_1" src="cid:image001.png@01DAA50E.0129C210" alt="signature_1049805336"><o:p></o:p></span></p>
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