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<h1 align="right" style="text-align:right"><b><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;text-decoration:none">BAYLOR ATHLETIC COMMUNICATIONS – Oct. 23, 2023<o:p></o:p></span></b></h1>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:13.0pt;color:black">Baylor+ Apps Now Available for Mobile and TV Streaming Platforms</span></b><b><span style="font-size:13.0pt;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white">Fans Can Watch Via App on All Major Streaming Platforms<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt">For more information contact:
</span></b><span style="font-size:9.0pt">Brent Ingram; 210-845-8651, </span><a href="mailto:brent_ingram@baylor.edu"><span style="font-size:9.0pt">brent_ingram@baylor.edu</span></a><span class="MsoHyperlink"><span style="font-size:9.0pt">
</span></span><span style="font-size:9.0pt"><o:p></o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></b></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">WACO, Texas --</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Baylor+ – the official content network for Baylor Athletics which launched in
September – is now available in app stores for all major streaming platforms, including Amazon FireTV, AppleTV, Roku, iOS, and Android.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Fans can download the Baylor+ app on their phones, including all iOS and Android devices.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The all-access and behind the scenes content that features exclusive interviews and iconic moments in Baylor history can now easily occupy the big screen in your home while
also continuing to be available on your smartphone, computer, or mobile device.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Connected TV:
</span><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Android</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> |
</span><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">AppleTV</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> |
</span><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Roku</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> |
</span><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Amazon FireTV</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Mobile Phone:
</span><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Android</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> |
</span><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">iOS</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The official content network of Baylor Athletics, Baylor+ features original storytelling content – above and beyond the already high-level video that fans have come to expect
and enjoy – including new, never-before-seen, behind-the-scenes access, off-the-field storytelling featuring your favorite student-athletes, exclusive interviews, archival footage showcasing iconic moments, news and information plus so much more.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Fans can join Baylor+ on an annual basis for only $7.99 per month or a one-time cost of $79.99 to get two months of access for free!<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Activate your Baylor+ account or sign up for a 7-day free trial to begin watching hundreds of hours of videos, including:<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoBodyText" style="mso-list:l0 level1 lfo1"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The Follow:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> An all-access pass that lets you go behind the
scenes with your favorite Baylor teams before, during, and after the games.<o:p></o:p></span></li><li class="MsoBodyText" style="mso-list:l0 level1 lfo1"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">My Time:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Storytelling content that spotlights the biggest names
and personalities in Baylor Athletics both on and off the field.<o:p></o:p></span></li><li class="MsoBodyText" style="mso-list:l0 level1 lfo1"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Film Room:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Baylor+ analysts break down the plays and
players that make the difference on the field and court.<o:p></o:p></span></li><li class="MsoBodyText" style="mso-list:l0 level1 lfo1"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Rewind:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Celebrate the greatest games, plays, and moments
from the storied history of Baylor sports.<o:p></o:p></span></li><li class="MsoBodyText" style="mso-list:l0 level1 lfo1"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Films:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Documentaries featuring the stories and personalities
from Baylor’s storied history.<o:p></o:p></span></li></ul>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Visit
</span><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">BaylorPlus.com</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> to log in.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Fans can also sign up for the Baylor Brew, a daily newsletter keeping Bears fans entertained and informed every weekday morning all year round. Sign up for free by clicking
here.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor+ is a partnership between Baylor Athletics and Sport & Story, the industry-leading college athletics content services group who has partnered with premiere college
athletics departments to create premium content and subscription platforms, podcast networks as well as daily email newsletters. Industry-leading design and engineering firm WMT Digital led the build for the new platform and user experience.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">For information about brand integration and sponsorship opportunities with Baylor+, interested parties may reach out to Luke Holcomb, General Manager of Baylor Sports Properties,
at </span><a href="mailto:Luke.Holcomb@playfly.com"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Luke.Holcomb@playfly.com</span></a><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">- BaylorBears.com -</span></i><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="mso-ligatures:none">-- <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="color:#385623;mso-ligatures:none">Brent Ingram</span></b><span style="color:#385623;mso-ligatures:none"> </span><span style="color:black;mso-ligatures:none">| Assistant AD for Communications</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">Men’s Tennis Sport Program Administrator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">Department of Athletics | Baylor University</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">C: 210-845-8651</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black;mso-ligatures:none"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black;mso-ligatures:none"><img border="0" width="160" height="44" style="width:1.6666in;height:.4583in" id="Picture_x0020_1" src="cid:image001.png@01DA05BF.D5E04C70" alt="signature_1049805336"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none"> </span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
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