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<h1 align="right" style="text-align:right"><b><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;text-decoration:none">BAYLOR ATHLETIC COMMUNICATIONS – Sept. 17, 2023<o:p></o:p></span></b></h1>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:13.0pt;color:black">Baylor+ to Launch on Thursday</span></b><b><span style="font-size:13.0pt;color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white">All-New Subscription Platform to Launch on Thursday<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><b><i><span style="font-size:10.5pt;color:black;background:white"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt">For more information contact:
</span></b><span style="font-size:9.0pt">Brent Ingram; 210-845-8651, </span><a href="mailto:brent_ingram@baylor.edu"><span style="font-size:9.0pt">brent_ingram@baylor.edu</span></a><span class="MsoHyperlink"><span style="font-size:9.0pt">
</span></span><span style="font-size:9.0pt"><o:p></o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></b></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">WACO, Texas --</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">
<a href="http://comingsoon.baylorplus.com/">Baylor+</a>, the all-new, subscription streaming platform of Baylor Athletics, will officially launch this Thursday, providing Baylor fans with even more premium video content and original storytelling.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">A membership to Baylor+ includes access to brand new videos and podcasts including new, never-before-seen, behind-the-scenes access, off-the-field storytelling featuring
your favorite athletes, exclusive interviews, archival footage showcasing iconic moments, news and information plus so much more.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Fans can join Baylor+ on an annual basis for only $7.99 per month or a one-time cost of $79.99 to get two months of access for free!<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Over the weeks and months ahead, hours of additional content will continually be added to the platform to provide the most comprehensive coverage serving Baylor fans worldwide
- including a video version of the Inside Baylor Sports podcast, film room sessions, in-depth interviews, all-access pieces, the weekly series, The Follow, and so much more.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Content will be consumable wherever Baylor fans want to watch, including web and mobile at BaylorPlus.com. Later this fall, Baylor+ will also be available via mobile apps
for Apple and Android and on major TV streaming apps like AppleTV, Amazon FireTV, Roku, and Android.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor+ will feature a full menu of episodic content featuring all of Baylor Athletics, including:<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The Follow:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> An all-access pass that lets you go behind the scenes with your favorite Baylor
teams before, during, and after the games.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">My Time:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Storytelling content that spotlights the biggest names and personalities in Baylor
Athletics both on and off the field.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Film Room:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Baylor+ analysts break down the plays and players that make the difference
on the field and court.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Rewind:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Celebrate the greatest games, plays, and moments from the storied history of
Baylor sports.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor Films:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Documentaries featuring the stories and personalities from Baylor’s storied history.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">The Baylor Brew:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> A daily email reader about everything Baylor Athletics, arriving in your inbox
every morning just in time for your first cup of coffee.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Fans can also sign up for the Baylor Brew, a daily newsletter keeping Bears fans entertained and informed every weekday morning all year round. Sign up for free by clicking
here.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Baylor+ is a partnership between Baylor Athletics and Sport & Story, the industry-leading college athletics content services group who has partnered with premiere college
athletics departments to create premium content and subscription platforms, podcast networks as well as daily email newsletters. Industry-leading design and engineering firm WMT Digital led the build for the new platform and user experience.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">For information about brand integration and sponsorship opportunities with Baylor+, interested parties may reach out to Luke Holcomb, General Manager of Baylor Sports Properties,
at <a href="mailto:Luke.Holcomb@playfly.com">Luke.Holcomb@playfly.com</a>.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">About Sport & Story:<o:p></o:p></span></b></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Sport & Story is a leading provider of content platforms and content production services, producing award-winning storytelling content that offers unparalleled access to
teams, both on and off the field. With a portfolio that includes subscription platforms, podcasts, email newsletters and other content production services for esteemed institutions and collaborations with prominent media outlets, Sport & Story is committed
to fueling fan engagement in sports.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">- BaylorBears.com -</span></i><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></i></p>
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<p class="MsoNormal"><span style="mso-ligatures:none">-- <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="color:#385623;mso-ligatures:none">Brent Ingram</span></b><span style="color:#385623;mso-ligatures:none"> </span><span style="color:black;mso-ligatures:none">| Assistant AD for Communications</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">Men’s Tennis Sport Program Administrator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">Department of Athletics | Baylor University</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none">C: 210-845-8651</span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black;mso-ligatures:none"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black;mso-ligatures:none"><img border="0" width="160" height="44" style="width:1.6666in;height:.4583in" id="Picture_x0020_1" src="cid:image001.png@01D9E99D.A0170220" alt="signature_1049805336"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black;mso-ligatures:none"> </span><span style="font-size:10.0pt;color:black;mso-ligatures:none"><o:p></o:p></span></p>
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