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<p class="MsoNormal" align="right" style="text-align:right"><a name="_Hlk490052374"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">BAYLOR ATHLETICS COMMUNICATIONS – </span></b></a><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">July
27, 2022</span></b><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"> </span><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:13.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">Baylor Athletics Set to Launch NIL Marketplace with Opendorse</span></b><span style="font-size:13.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">Baylor Bears NIL Marketplace will go live on Wednesday, August 3</span></i></b><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">For more information contact: </span></b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">David
Kaye, 254-709-5147, </span><a href="mailto:David_Kaye@baylor.edu"><span style="font-size:10.0pt;mso-bidi-font-size:11.0pt;mso-bidi-font-family:Arial">David_Kaye@baylor.edu</span></a><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">WACO, Texas –</span></b><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">
Baylor athletics has partnered with Opendorse to form the Baylor Bears NIL Marketplace, which will launch one week from today on Wednesday, August 3.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">The NIL (Name, Image and Likeness) Marketplace will offer a streamlined access point for organizations and individuals who would like to
explore NIL collaborations with Baylor student-athletes, while remaining compliant with NCAA guidelines. Fans, brands, sponsors and donors will be able to browse the one-stop shop to find their favorite student-athletes, offer opportunities for partnership
and complete payments.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">"We fully support student-athletes earning from their NIL in a way that appropriately recognizes the importance of inclusive opportunity,
appropriate market valuations, and positively building one's brand,” Vice President and Director of Intercollegiate Athletics Mack Rhoades said. “The NIL Marketplace is a significant step in our approach to NIL as it provides an equitable platform from which
all Baylor student-athletes can engage. In addition, the marketplace will simplify NIL transactions for our student-athletes and those seeking to connect with them. We will continue to explore NIL opportunities for student-athletes that are in line with our
core values, Texas state law and NCAA rules and regulations."<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">Using Opendorse, all student-athletes can review and accept NIL deals, receive payments, disclose activities for compliance and auto-generate
necessary tax documentation. Once deals are approved and completed, compensation at the agreed-upon amount is guaranteed. The Marketplace allows student-athletes to manage all communication within the secure Opendorse app.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">All Baylor student-athletes will have opportunities to build NIL Marketplace profiles, highlighting the reach of their social media accounts,
along with their interests and preferences for potential partnerships. International student-athletes might be limited to use of the platform to position themselves for future opportunities after graduation due to federal law. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black">People who wish to enter into NIL deals with international student-athletes should contact their legal counsel prior to entering such an
agreement to ensure they are compliant with federal law which restricts people on student visas from most work inside the United States. Likewise, international student-athletes on student visas may not enter into agreements without approval of the Center
for Global Engagement. Our international student-athletes may be able to work internationally or a few may have work authorization.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif;mso-fareast-font-family:"Times New Roman";color:black"><o:p> </o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><span style="font-size:11.0pt;mso-bidi-font-family:Arial;color:black">www.BaylorBears.com</span><i><span style="font-size:11.0pt;mso-bidi-font-family:Arial"><o:p></o:p></span></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><a name="_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes">-- </span></a><span style="mso-bookmark:_MailAutoSig"><span style="font-size:12.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"> </span></span><span style="mso-bookmark:_MailAutoSig"><span style="font-size:12.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_MailAutoSig"><b><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:#385623;mso-no-proof:yes">David Kaye</span></b></span><span style="mso-bookmark:_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:#385623;mso-no-proof:yes"> </span></span><span style="mso-bookmark:_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes">|
Assistant AD for Communications</span></span><span style="mso-bookmark:_MailAutoSig"><span style="font-size:12.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes">Department of Athletics
| Baylor University</span></span><span style="mso-bookmark:_MailAutoSig"><span style="font-size:12.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes">C: 254-709-5147</span></span><span style="mso-bookmark:_MailAutoSig"><span style="font-size:12.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"> </span></span><span style="mso-bookmark:_MailAutoSig"><span style="font-size:12.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_MailAutoSig"><span style="mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><img border="0" width="160" height="44" id="Picture_x0020_1" alt="image001.png" src="cid:image001.png@01D8A1AA.4FC173A0"></span></span><span style="mso-bookmark:_MailAutoSig"><span style="font-size:12.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:"Times New Roman";mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color:black;mso-no-proof:yes"><o:p></o:p></span></span></p>
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