<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Impact;
panose-1:2 11 8 6 3 9 2 5 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
h1
{mso-style-link:"Heading 1 Char";
margin:0in;
margin-bottom:.0001pt;
text-align:justify;
page-break-after:avoid;
layout-grid-mode:char;
font-size:16.0pt;
font-family:"Impact",sans-serif;
font-weight:normal;
text-decoration:underline;}
h2
{mso-style-link:"Heading 2 Char";
margin:0in;
margin-bottom:.0001pt;
text-align:center;
page-break-after:avoid;
layout-grid-mode:char;
font-size:14.0pt;
font-family:"Impact",sans-serif;
font-weight:normal;
font-style:italic;}
p.MsoBodyText, li.MsoBodyText, div.MsoBodyText
{mso-style-link:"Body Text Char";
margin:0in;
margin-bottom:.0001pt;
text-align:justify;
layout-grid-mode:char;
font-size:12.0pt;
font-family:"Arial",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri",sans-serif;
color:windowtext;}
span.Heading1Char
{mso-style-name:"Heading 1 Char";
mso-style-link:"Heading 1";
font-family:"Impact",sans-serif;
text-decoration:underline;}
span.Heading2Char
{mso-style-name:"Heading 2 Char";
mso-style-link:"Heading 2";
font-family:"Impact",sans-serif;
font-style:italic;}
span.BodyTextChar
{mso-style-name:"Body Text Char";
mso-style-link:"Body Text";
font-family:"Arial",sans-serif;}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri",sans-serif;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<h1 align="right" style="text-align:right"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;text-decoration:none">BAYLOR ATHLETIC COMMUNICATIONS – November 8, 2017<o:p></o:p></span></b></h1>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<h2 align="left" style="text-align:left"><b><span style="font-size:13.0pt;font-family:"Arial",sans-serif;font-style:normal">Baylor Partners with ReplyBuy to Provide Instant Mobile Ticket Purchases<o:p></o:p></span></b></h2>
<h2 align="left" style="text-align:left"><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;font-style:normal">Registration for new service available now</span></b><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;font-style:normal"><o:p></o:p></span></b></h2>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">For more information contact:
</span></b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Taylor Bryan, 254-709-4411,
</span><a href="mailto:Taylor_Bryan@baylor.edu"><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Taylor_Bryan@baylor.edu</span></a><span style="font-size:9.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt">WACO, Texas – </span></b><span style="font-size:11.0pt">Baylor athletics announced Wednesday a new partnership with ReplyBuy, the leading platform for messaging-enabled commerce that provides businesses
with a unique combination of instant buyer engagement, artificial intelligence, analytics and payments.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt">Leveraging the ReplyBuy platform will deliver an entirely new form of fan engagement and ease of purchasing. ReplyBuy will serve as a personal concierge for registered members. Starting today fans can complete
their purchase by simply responding with a quick text message – eliminating the traditional friction in the e-commerce purchase flow.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt">With Baylor Bears ReplyBuy, fans can complete their purchase on-demand in a matter of seconds. Tickets will be instantly delivered to the buyer’s phone where they will be scanned at the event. The partnership
with ReplyBuy is just one of the many ways Baylor is working to make the game day experience memorable and hassle-free for fans.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt">“Baylor is very excited to partner with ReplyBuy,” Baylor associate athletics director Mitchh Mann said. “Enhancing the gameday experience is a strategic goal for us and ReplyBuy delivers a unique service
in a platform that is convenient for today’s fan, one that we expect will provide our fans with a simpler means for buying last-minute tickets for Baylor events.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt">Fans who register for the service will receive a $10 credit toward their first purchase using ReplyBuy. You can now register by visiting replybuy.com/baylor or texting BAYLOR to 20123.
<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt">"We're thrilled to partner with Baylor to provide Bears fans the ability to buy great seats through a quick text message." said ReplyBuy SVP of Partnerships and Strategy, Brandon O’Halloran. "This new capability
will make it faster and easier than ever to instantly purchase great tickets.”<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText"><b><span style="font-size:11.0pt">About ReplyBuy<o:p></o:p></span></b></p>
<p class="MsoBodyText"><span style="font-size:11.0pt">ReplyBuy is a next generation mobile sales platform that combines artificial intelligence, messaging, payments and digital commerce in a single platform to deliver instant buyer gratification from the businesses
they choose. As an initial market, ReplyBuy has been embraced by 120+ organizations across NBA, NHL, MLS and NFL, as well as major universities. It is described as “what might be the fastest-growing company in the sports ticketing space,” according to ESPN.
ReplyBuy enables businesses to engage with customers in real-time via mobile and completely removes the buying friction by offering an instant checkout.<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt">For more information, visit
<b>www.replybuy.com</b>. Twitter: @ReplyBuy<o:p></o:p></span></p>
<p class="MsoBodyText"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><span style="font-size:10.0pt">www.BaylorBears.com<o:p></o:p></span></p>
<p class="MsoBodyText" align="center" style="text-align:center"><i><o:p> </o:p></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">___________________________________<o:p></o:p></p>
<p class="MsoNormal"><b><span style="color:#006132">Taylor Bryan</span></b><span style="color:#006132">
</span><span style="font-size:10.0pt">| Baylor Football Communications<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">Department of Athletics | Baylor University<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">C: 254-709-4411 | O: 254-710-3538<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:4.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><a href="http://www.baylorbears.com/"><span style="font-size:4.0pt;color:windowtext;text-decoration:none"><img border="0" width="127" height="26" style="width:1.3229in;height:.2708in" id="Picture_x0020_1" src="cid:image001.png@01D358A0.6E615300" alt="cid:image001.png@01D3533B.25DEF160"></span></a><span style="font-size:4.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>