BAYLOR, PLAYFLY SPORTS LAUNCHES PLAYFLY MAX

[Ingram, Brent]

CONTACT:
Kyle Gurganious
kyle.gurganious at playfly.com<mailto:kyle.gurganious at playfly.com>
717.756.4925

PLAYFLY SPORTS LAUNCHES PLAYFLY MAX, AN INNOVATIVE REVENUE ENGINE
THAT LEVERAGES THE NIL ENVIRONMENT TO HELP SCHOOLS UNLOCK AND
MAXIMIZE NEW GROWTH OPPORTUNITIES
Playfly Max helps schools shift to a forward-thinking commercial mindset at a crucial time for college athletics
BERWYN, PA. (June 27, 2024) – Playfly Sports, in partnership with Baylor Athletics, announced today the launch of Playfly Max, a first-of-its-kind integrated revenue solution designed for a new era of not only Name, Image, and Likeness (NIL) but also impending revenue sharing with student athletes, a now critical consideration for college leaders. Through the Max program, Playfly will drive new NIL strategies for Baylor student athletes as well as -develop strategies to generate incremental revenue for Baylor Athletics by applying the proven commercial expertise that has made it the fastest-growing multi-media rights company in the industry.

Playfly Max is predicated on actualizing untapped revenue opportunities that have been underdeveloped in college sports and that have only been enhanced by the advent of NIL. This multi-pronged, fully integrated revenue generation engine draws from a deep well of revenue concepts and extensive capabilities. Playfly will deploy proprietary technologies, specialty revenue concepts, revenue-generating events, and other specialty concepts to develop a comprehensive, customized strategy for Baylor that benefits student-athletes and drives incremental revenue for the school. In addition to its customizability, Max is built to be highly flexible and adaptable to any continued evolution in college sports.

Playfly has been the multimedia rights partner for Baylor since June 2023, and teaming up together on Playfly Max is a natural expansion of a partnership centered on innovation. Playfly’s deep understanding of the commercial space and trusted MMR relationship with Baylor will help enable the success of the program and its contributions to future revenue sharing obligations.

“The ability to lead out in our industry on a project like this speaks to Baylor’s commitment to our student-athletes as we enter a new era of collegiate athletics,” said Jovan Overshown, Baylor Deputy Athletics Director. “We are so grateful to partner with Playfly to provide new NIL strategies and opportunities. Our continued success and competitiveness in the NIL space is due to the generosity of our stakeholders, hard work of our in-house NIL and development teams, and support from Start-up Waco and GXG. We are also deeply thankful for Playfly’s leadership in Christy Hedgpeth, Kris Kassel and Luke Holcomb, along with the innovative vision from our NIL General Manager David Kaye in pushing this exciting initiative forward.”

Playfly Max was developed in response to legislation earlier this spring that allows schools to generate NIL funds and reinforced by the NCAA v. House settlement likely requiring schools to share revenue with student athletes, creating a heightened focus on new income streams.

“The early years of the college NIL era have made it painfully clear to the industry that nothing replaces the ability to sell brand partnerships effectively or to actually generate new revenue streams. A professionalized, dedicated, and strategic approach is required to maximize today’s commercial opportunities, and that’s the distinct advantage Playfly Max offers schools and student athletes alike,” said Christy Hedgpeth, President, Playfly Sports Properties. “The beauty of Playfly Max is it is specifically designed to be fully flexible, so it can add value to any school and/or collective and readily adapt to the ongoing change we’ll continue to see in college athletics.”
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About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’​ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage.​ Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com<http://www.playfly.com>.


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Brent Ingram | Assistant AD for Communications
Men’s Tennis Sport Program Administrator
Department of Athletics | Baylor University
C: 210-845-8651

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